The First Map of How Our Brain Organizes Everything We See

by Monica Diana Bercea

NeuroRelay
December 27, 2012

A research published in the Cell Press journal Neuron on the 20th of December 2012 (Alexander G. Huth, Shinji Nishimoto, An T. Vu, Jack L. Gallant. "A Continuous Semantic Space Describes the Representation of Thousands of Object and Action Categories across the Human Brain." Neuron, 2012; 76 (6): 1210) describes the first developed map of how our brain sorts everything we see.

While neuromarketers aim to understand how people make sense of the thousands of advertisements that flood their retinas each day, scientists at the University of California have found that the brain is wired to put in order all the categories of objects and actions that we see. They have created the first interactive map of how the brain organizes these groupings, and you may see it below (it looks like fractals, doesn’t it?):

“Humans can recognize thousands of categories. Given the limited size of the human brain, it seems unreasonable to expect that every category is represented in a distinct brain area,” says first author Alex Huth, a graduate student working in Dr. Jack Gallant’s laboratory at the University of California, Berkeley.

Here is a video of the author that explains his work:

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